Back in the late 80s and early 90s we had these things called malls, and they all played music without lyrics, because a mall is a noisy place and any lyrics get lost.

Also I think there were performance fees for playing copyright music. The laws are obtuse.

Anyway, most of the malls settled on this mass produced milquetoast “smooth jazz”. And then piped that into all of their stores.

This story has nothing to do with the creation of that pattern, which was made for a Sweetheart Cup Company internal design contest. The designer needed a name that wasn’t just Gina’s submission, and so a random word was picked.

The fact that most malls had started using those same sort of pastel colors might have had some subconscious impact, but that’s just my thoughts on it.

Why can I vividly picture what these smell like?