Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.
“niche market,” is a way of saying they made a bad product few want.
pickup trucks are hardly a niche product especially in the us
I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.
And more ground clearance
To be fair, it’s valid to cater to niche markets.
However, that wasn’t what Tesla was aiming to do.
cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.
Which is a very niche market. I’m not part of that market.
pickup trucks are hardly a niche product
Tanks camouflaged as pickup trucks are.
When did they start importing the Hilux?
“Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.
I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.
Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.
I swear that every time I saw one, the people around would point and laugh. 100k+ to drive a car that is always broken and mocked by everyone is quite expensive.
I mean off the bat that’s one of the worse combinations of people/product I’ve ever seen. I mean off the bat electric car’s target market is people that want to think they are doing something better for the environment.
So… then the guy making them goes loudly in the “fuck the environment” group.
To top it off though, Cybertruck itself always confuses me. I don’t know who the target audience is. The original tesla’s I could look at and think, that’s a cool car, if they ever came down in price I’d be interested.
Cybertruck you look at and think… What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.
We’re not all buying EVs for the environment. I bought an EV because I think the car is cool and it’s really enjoyable to drive. It’s nice that the “gas” is also significantly cheaper, but that wasn’t high on my list of reasons to get the thing, either.
The EV owners I’ve talked to didn’t buy them for the environment, either, but I haven’t talked to any Leaf owners or anything. Maybe they’re more environmentally conscious. It being better for the environment long term is definitely nice, and I hope progress continues on batteries made with less toxic components.
Thankfully, I did not buy a Tesla and they were never on my list of options because of Elon. So he definitely alienated a customer due to him being an awful human being. I also won’t use any of their charging stations, since I don’t want them to profit off of me.
You could say we bought our Teslas “for the environment” in a way, though a bit roundabout. When we bought them (2018), it was after having previously leasing a Leaf which had shit mileage and poor performance over 40mph. We wanted to signal to the industry with our dollars that we wanted the EV movement to succeed. Because apparently money is the only thing they listen to. We knew full well that EVs were only a step toward a greener future or whatever but we wanted the industry to take that step and understand that being environmentally friendlier was important.
Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.
Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.
Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.
Dag, yo. 🔥
Isn’t well liked…. Is a Nazi.
Plus it looks stupid, like what my drawings of a car looked like at 5 years old
It is jaw dropping that only 40,000 of their one million+ reservations actually turned into sales. Thats 4% conversion!
Also, trucks are not a niche market. And there is pretty minimal overlap between the kind of douche who wants one of these and people who object to Musk’s behavior. It’s designed for his cult, especially.
Nazi truck.
I can understand why Nazis like it, given the truck’s habit of trapping you inside as it engulfs you in flames.
Wankpanzer
Apartheidsemi
Fashcan?
I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol
It’s a solid real world filter.
This is definitely more acceptable than “no social media” being a red flag. Got that one before lol
No social media is a green flag IMO.
You’re literally using social media right now.
Edit: Downvote me all you want, but the fact of the matter is that Lemmy is social media. There’s media on here, and we discuss it in a social setting. Literally the definition of “social media”.
Anonymous social media like this is not what people think of when someone says “social media”.
All social media can be anonymous if you want it to be ;)
Both can be true. I’m reducing my usage of the REALLY BAD social media and trying to make THIS social media better.
I give the gift of a free bird to any I pass on the street.
Are you Lynyrd Skynyrd?
I did go to high school in Alabama, and know somebody from Muscle Shoals …
lol same
Is no social media a red flag?
Not really, but since we live in a world where most people are happily sharing their lives online it’s easy to imagine how not using social media might make people think you have something to hide and, therefore, can’t be trusted.
Imagine a cyber truck bro listening to Joe Rogan in that thing. How does that not make every woman in sight instantly aroused?? /s
My panties are soaked! I’m also a pudgy middle-age dude.
You can buy incontinence sheets at the pharmacy, y’know?
:(
This is valid just on taste alone. The thing was ugly even before Elon started his descent into madness.
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Have they actually sold any for that little?
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Yeah I thought so.
Quite a few people would think $60k is a good price. It’s not, but it’s more palatable in the current car market.
$80k+ for it is only justifiable by shitheads.
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Exactly I thought this would be a purely functional truck at a good price, but for that much it is not worth it
Is this the one they let musk design? Feels like a Simpsons episode…
Personally, I’m holding out for the Tesla minivan.
Wow, it’s beautiful and so futuristic! It’s almost like living in the future today. I bet Tesla could sell twice as many as the Cybertrucks of those. Provided he makes it bulletproof of course. The great weakness and the reason for the disappointing sales of the Cybertruck is that the glass isn’t bulletproof, I simply can’t think of any other reason.
The Cyberbox! Imagine it! A box, with wheels! Don’t need windshields because the cameras are superior.
Absolutely, I don’t need windows, I use Linux! 😋
Imagining my new all electric commuting box with a high fidelity decal of Linus Trovalds giving the guy in the back a double fisted middle finger!
With speed lines and fire ball theme. The reverse sound alarm is the same thing they use in kei trucks…cute Japanese voice model saying excuse me I’m backing up! For lights, we would want fog lights along with a fog horn, we would want 300w for normal driving, 5000w for blinding incoming traffic and flash bulbs in case anyone wants to follow me too closely. A green laser for traffic cameras, and an LED screen so I can tell the guy behind me things I did with his mother. " We went shopping together yesterday… At Victoria’s secret!"…and that’s the design and how I would end a conversation regarding Tesla trucks.
At least that one had big cup holders.
That one ruined Danny Devito. Maybe we’ll be lucky enough this ruins Musk?
I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.
I mean it would fit well in Robocop or The Running man so I guess it counts
It would certainly fit this version of Robocop.
That’s retro-futuristic, a very different thing.
Both shitty visions of the future. Well the movie for Running Man took place 6-8 years ago, and the book takes place this year which could count as “future” since we’re only in February.
Ironically, the Aztek is way better, despite its age…
Why isn’t the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That’s how you deal with advertisers who don’t wanna advertise with him so why not consumers who don’t want to consume?
It’s the next stupid, asinine step.
I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.
Give him some time. Once his cronies get everything working right he won’t have to sue, he can just deny federal benefits to people who don’t order a cybertuck and send their hearts out to him when they receive it.
Have they tried making a decent truck?
Value is harder to deliver than hype.
I wouldn’t take a cybertruck if it was free, ignoring musk entirely it’s just a bad vehicle.
The only place I’ll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.
I wouldn’t take a cybertruck if it was free
You’re being ridiculous, why would you seriously think that? That kind of internet opinion doesn’t hold up in real life. I would absolutely take a free Cybertruck, I’ve long dreamed of making my own car bomb.
I know we’re having fun here but I genuinely imagine it would be a complete fucking nightmare as soon as anything went wrong with it and I would absolutely not be willing to pay for repairs.
My boys specifically go after anyone in a Fortnite cyber truck.
This isn’t the slam dunk you think it is, it’s a battle royale game… Everyone is going after everyone.
Is that “all stops”, as in they will get rid of that guy who very definitely did a Nazi salute?
This just in: Tesla’s new moniker “Arbeit Macht Frei” tracks poorly with most human beings.
Seriously, why the fuck is he still CEO of that company? He’s actively undermining them in every way on a global scale. Tesla shareholders are idiots…
“pulling out all the stops” probably means removing the minorities and anti-fascists from the tesla payroll.
Even if you ignore the politics it’s just a terrible car that is way too expensive. I’m honestly surprised it sold any units at all but I guess people just like vanity toys.
A couple weeks ago I drove past a Tesla dealership in Northern California. They must have had a dozen of these dumpsters lined up out front.
Weird, I’ve heard Elon’s pull out game sucks balls.
I think the reason Cybertruck sales have ground to a halt has to do with their CEO Department’s way of managing things and breaking into Governmental Agency’s Private Information. It’s also the reason you will find “FUCK ELON MUSK” being spray-painted onto Cybertrucks.
All DEI fault for this failure
/s (if it wasn’t obvious 🙂)
Na this is caused by immigrant /s
Na this is caused by the radical left /s
