Yes. I avoid the big brands, and try to research as much as possible. For clothes in particular i dont go clothes shopping often, but for groceries, I use the NoThanks app to see if the product is owbed by a company contributing to world suffering. If its a obe time purchase of somethibg like a mouse/keyboard or other such item where you biy it once but its meant to last, I do my best to avoid the same things, but if there is no choice I have to go with the less ethical version sadly.
Only to avoid fashionable brands. I once bought a pair of name brand shoes and walked through the soles in less than three months. Won’t be wasting my money that way again.
No, price and design are the only things I care about.
If it doesn’t have me walking around like a product billboard that’s immediatly putting it at the top of my list
For used/second hand I don’t care unless it ties to longer term quality or fit.
For 1 example, used Levi’s are really easy to shop for because of numerical fit/shape codes on the back tag.
For new, I have to take into account who’s getting my money so brand and everything tied into that brand is number 1. Ownership, business, ethics are all under that brand umbrella.
I tend to avoid buying new if possible. Makes it easier to just pick what I want.
Normally no. The only exception is jeans: Buying a few pairs at Target a while back resulted in the first instance of me actually liking the clothes I bought. They were just so damn comfy.
Yes. I can usually use brands to rule out some clothing, because X brand makes absolutely nothing matching my proportions (shoulders too narrow and pants too long are the main ones)
I only buy used, except for underwear and footwear. Footwear is almost always limited to: for outdoor activities, The North Face since they have a pair of shoes called Hedgehog, which I have been buying every five years, or so, since maybe 2008. For formal occasions, Ecco, since they have leather-like shoes with air cushioning. I don’t really care about the underwear, but I may have a tendency to buy 100% cotton.
I get all my clothes from 3 brands:
- 60% from Marks & Spencers - i actually really like their stuff
- 15-20% from Fat Face (noticeably more pricey but has many sales and is quite eco friendly) Some nice stuff
- 20-35% from H&M - very geared towards my age range
These aren’t the cheapest places to get clothes but when i get clothes from other dept stores like Primark, they fall apart really quickly. Every single time. It sounds snobby but i can physically feel the difference between sturdy clothes and something which will fall to pieces soon.
These are also the places my parents generally brought me to shop at
Don’t wear any of the ‘biggest brands’ like nike that plaater their logo over everything
Yes with new clothes because the basic fit varies among brands. So, for example, Gap & Madewell think average women are about 5’7" and built straight up and down, their women’s clothes are longer and less curvy and fit me better than others usually.
No. I look for quality. Brands were important to me when I was a teen. We all want to fit in at that stage. Now “branding” has become it’s own industry.
If I’m shopping online I try to avoid anything fast fashion. It’s usually made worse and mostly polyester. Otherwise there are few small designer brands I check sales for regularly.
In person, brands aren’t as important as checking the seams and the materials tag.







