Edit: It will never cease to make me laugh that I get more genuinely serious discussion comments on my meme posts in /c/Memes than anywhere else. I’m not hating, I love it.
Edit 2: Chicago-Style deep dish pizza isn’t pizza go fuck yourself
A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.
Thus the title <3
Ya, made me member. Wasnt sure if the story was well known enough.
Oh I wasn’t saying that like I was complaining. Was saying that like to add onto your comment for those confused by the title. Sorry if it came off bitchy.
No, no. I added context, a comment and community to a silly meme. I love you
Love you too buddy <3
Not on the mouth, i cant stand it.
Tbf any variation of “one third of a pound” is a shit name, so all this proves is that they failed to market the product.
The real answer is likely that extra wide buns are not available from suppliers, and nowhere bakes their own bread these days. For the chains that have their own off-site bakeries and supply chains, the majority of consumers probably don’t want a much bigger burger, and those that do have big enough mouths to fit extra tall burgers, or buy 2 burgers which are easier to eat. I know if I’m extra hungry I’ll grab 2 cheeseburgers, but most of the time 1 plus the mandatory chips is enough childhood nostalgia junk for me. I wouldn’t care about a 50% wider cheeseburger.
Murica!
To be fair, I can’t think of a good name for a 3rd of a pound. “Thrice Slice” looks good, but is cumbersome to pronounce, and it sounds like a pizza.
Its amazing what a defunded education system can produce honestly.
Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.
See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.
Should have sold a 1/5 pound burger then lol
Nah. If you put two plates in front of me and one had a regular burger on it and the other had a burger that was as wide as the plate itself, I’d pick the one that most accurately reflects how much I hate myself at that moment.
Schlotzky’s proved this out decades ago.
I’d eat em both
I think wider is better so you don’t have to unhinge your jaw like a snake to eat it.
Big burgers should just be two burgers
It’s true. I’m a bartender. When I serve a drink in a to-go cup I sometimes get people bitching “oh, that’s all I get?” and then I passive aggressively demonstrate to them that it’s the same as it would be in a pint glass but it’s just shorter and wider.
Don’t fucking people do anything for themselves anymore. I mean this is like a service economy right so everybody’s just going around wiping each other’s buttholes and passing Around 20 bucks… Just like having to explain the most elementary things, you know, it’s just ridiculous. Like having you ever just like drank whiskey out of like any fucking thing you can find. But then you’re trying to be responsible and you measure it out. But then you end up drinking like half or all the bottle. Clearly, in a normal cup, a shot of whiskey looks like nothing.
I mean it worked for subway. Until they started skimping
Nobody said it. So be it…
A regular size, ⅓lb burger is plenty for anybody. If it was unsatisfying, use better ingredients or stronger flavours.
It’s not a comparison of size, it’s just the formatting of the sandwich to fit better with the way the human jaw is made… What a dumb argument
Burgers should neither be taller nor wider. Just give me two normal sized burgers.
How about you unhinge your jaw like your little sister
Thanks to pizza, even Americans are familiar with the concept of wide
Except in Chicago, cause you know… Deep dish.
I’m having flashbacks to having to explain to idiots that one large pizza is way more pizza than two medium pizzas.
At a certain point you have to cut the burger like a pizza though
Mmmh, pirger.
I was on your side until that gibberish about Chicago style pizza.
Yup. Which sold better, the whopper (wider) or the big Mac(taller)
It’s in comparison, the plate you’re eating off of is the closest thing to compare it to so covering more of it makes it seem bigger
This is why buffets use small plates
I mean, humans completely suck at evaluating vertical distances, thinking that
taller = moreis just further evidence, I’d say
