Mark Zuckerberg’s social media giant will reportedly hand out roughly 8,000 pink slips on Wednesday, May 20, eliminating about 10% of its global workforce. Notably, though, these cuts will arrive on the heels of one of the most lucrative quarters in the company’s history: $56.31 billion in revenue and $26.8 billion in net income for the first three months of 2026…
Slashing 10% of your workforce annually is something Jack Welch thought of when he was CEO of General Electric; essentially it shifts that 10% of staff overhead cost straight to profits per year.
The justification they give for the figure is that it’s the lowest performing 10% according to internal key performance indicator (KPI) metrics. What this effectively does is two fold:
Anyone who’s focusing on delivering stuff the company needs long term isn’t always or sometimes never will produce nice neat KPIs that can be measured along with the rest of the company. This means these people are under constant pressure and can often get swept up in the firings.
It makes KPIs, a measuring tool, the target which as any statistician will tell you that when you make the measurement a target it ceases to be a good measuring tool. Because everyone is automatically incentivised to deliver KPIs NOT the actual company deliverables that generate the added value and therefore the profit.
This means after 5 to 10 years of this cycle all that’s left of the company’s institutional knowledge is how to deliver for KPIs and the sycophants who best adapt to this reality. You get a hollowing out of the company.
If this AI fuelled trend keeps up then companies like Cisco and Meta will eventually implode at some point.
makes KPIs, a measuring tool, the target which as any statistician will tell you that when you make the measurement a target it ceases to be a good measuring tool
This came up recently elsewhere and is known as “Goodhart’s Law”
Yup. Not all value is easily and directly measurable. Trying to overmanage and only value measurable factors is incredibly counterproductive. But hey, that makes the stock price go up. So who cares about anything else.
This means after 5 to 10 years of this cycle all that’s left of the company’s institutional knowledge is how to deliver for KPIs and the sycophants who best adapt to this reality. You get a hollowing out of the company.
That happened (and continues to happen) to my former employer.
After years of layoffs and outsourcing, the company doesn’t have anyone on staff anymore who knows how half of the systems work.
Theae days, if something is more than 5 years old, the operations and maintenance staff (entirely outsourced contractors now) have to pray the documentation is correct (or even obtainable) if they have a hope of fixing it if anything breaks.
I remember the grocery store I worked at started posting the rate for each cashier of items scanned per minute logged into a register. They didn’t say anything about it, but I now realize they were probably leading into using that data as justification for something.
My dumbass 16 year old self thought “I’m going to get that number so high it breaks the system.” I would lock my station after the previous customer, and take a little time to face all of the UPC codes and look up produce codes and make a general strategy. Then, I would unlock the register, scan like a madman, then lock it and casually start bagging. The customers would get concerned they needed to hurry up based on my fervor, so I would tell them “Take all the time you need, see that show yesterday?”
Next time they posted the rankings, my number was 20x as high as second place. After a few weeks of getting my number a little higher each time, my boss’ boss came by and told me to knock it off since I was polluting their metrics. Next week no new rankings.
I like to think I inadvertently helped prevent KPI nonsense.
It also fosters a culture of non-cooperation with colleagues (because they are now your competition), where workers and teams try to sabotage each other, or at least not help, and throw each other under the bus. So there’s mutual mistrust too. And no one wants to take a risk and innovate, leading to further stagnation.
This blows my mind when I try to think about it. And this is only 10% of a supposed 80,000 globally. Facebook owns a bunch of companies though so I’m assuming they’re being counted too. Instagram, WhatsApp, Oculus, etc
I actually think a few % a year is healthy (1% feels right to me). I work at a company where we never lay anyone off and it’s led to a bunch of deadweight in the company that make work harder for everyone else. You gotta have some mechanism to let low performers go.
You gotta have some mechanism to let low performers go.
That’s called “firing for cause.”
Of course, that actually has accountability attached to it. Misusing layoffs for that purpose is an end-run around that accountability, which is why sociopathic corporations prefer it.
“For cause” at my company is gross malfeasance, not merely performing well below expectations. It’s the employer again putting themselves first: problematic employees are “harder” to get rid of than the status quo of letting them stick around indefinitely. Sucks for everyone else who has to work with them. Every company should cull a small number of people every year.
Meta is doing the exact same thing:
https://moneywise.com/news/top-stories/meta-layoffs-8000-workers-zuckerberg-ai-spending
Slashing 10% of your workforce annually is something Jack Welch thought of when he was CEO of General Electric; essentially it shifts that 10% of staff overhead cost straight to profits per year.
The justification they give for the figure is that it’s the lowest performing 10% according to internal key performance indicator (KPI) metrics. What this effectively does is two fold:
Anyone who’s focusing on delivering stuff the company needs long term isn’t always or sometimes never will produce nice neat KPIs that can be measured along with the rest of the company. This means these people are under constant pressure and can often get swept up in the firings.
It makes KPIs, a measuring tool, the target which as any statistician will tell you that when you make the measurement a target it ceases to be a good measuring tool. Because everyone is automatically incentivised to deliver KPIs NOT the actual company deliverables that generate the added value and therefore the profit.
This means after 5 to 10 years of this cycle all that’s left of the company’s institutional knowledge is how to deliver for KPIs and the sycophants who best adapt to this reality. You get a hollowing out of the company.
If this AI fuelled trend keeps up then companies like Cisco and Meta will eventually implode at some point.
This came up recently elsewhere and is known as “Goodhart’s Law”
Yup. Not all value is easily and directly measurable. Trying to overmanage and only value measurable factors is incredibly counterproductive. But hey, that makes the stock price go up. So who cares about anything else.
That happened (and continues to happen) to my former employer.
After years of layoffs and outsourcing, the company doesn’t have anyone on staff anymore who knows how half of the systems work.
Theae days, if something is more than 5 years old, the operations and maintenance staff (entirely outsourced contractors now) have to pray the documentation is correct (or even obtainable) if they have a hope of fixing it if anything breaks.
My experience is nowadays documentation is even going to go away, as the answer to fixing things is more and more going to be “get Claude to fix it”
I remember the grocery store I worked at started posting the rate for each cashier of items scanned per minute logged into a register. They didn’t say anything about it, but I now realize they were probably leading into using that data as justification for something.
My dumbass 16 year old self thought “I’m going to get that number so high it breaks the system.” I would lock my station after the previous customer, and take a little time to face all of the UPC codes and look up produce codes and make a general strategy. Then, I would unlock the register, scan like a madman, then lock it and casually start bagging. The customers would get concerned they needed to hurry up based on my fervor, so I would tell them “Take all the time you need, see that show yesterday?”
Next time they posted the rankings, my number was 20x as high as second place. After a few weeks of getting my number a little higher each time, my boss’ boss came by and told me to knock it off since I was polluting their metrics. Next week no new rankings.
I like to think I inadvertently helped prevent KPI nonsense.
That’s quite funny, would love to see it in action.
It also fosters a culture of non-cooperation with colleagues (because they are now your competition), where workers and teams try to sabotage each other, or at least not help, and throw each other under the bus. So there’s mutual mistrust too. And no one wants to take a risk and innovate, leading to further stagnation.
But that will be a problem for the next guy.
Today’s fires are for next quarter’s employees to fix.
With Meta it very much looks like overhiring. What are those 8000 workers even doing, designing CSS for each individual ad on Facebook?
This blows my mind when I try to think about it. And this is only 10% of a supposed 80,000 globally. Facebook owns a bunch of companies though so I’m assuming they’re being counted too. Instagram, WhatsApp, Oculus, etc
Implementing additional forms of wankery in the “Metaverse”.
God willing
I actually think a few % a year is healthy (1% feels right to me). I work at a company where we never lay anyone off and it’s led to a bunch of deadweight in the company that make work harder for everyone else. You gotta have some mechanism to let low performers go.
10% is way too high though
That’s called “firing for cause.”
Of course, that actually has accountability attached to it. Misusing layoffs for that purpose is an end-run around that accountability, which is why sociopathic corporations prefer it.
“For cause” at my company is gross malfeasance, not merely performing well below expectations. It’s the employer again putting themselves first: problematic employees are “harder” to get rid of than the status quo of letting them stick around indefinitely. Sucks for everyone else who has to work with them. Every company should cull a small number of people every year.
It should be case by case. Simple as that.
I was about to say, two layoff posts on my feed back to back. Not a good sign.