If someone used my face and voice to make money without so much as asking me I’d be pissed off too.
In 2023, Scarlett Johansson’s attorney demanded that an AI app stop using her likeness in an advertisement. The actor also called out OpenAI in 2024 for using an “eerily similar” voice to hers for their GPT-4o chatbot despite having declined the company’s request to provide her voice. OpenAI subsequently announced it would no longer be using the voice, but did not indicate why.
In 2024, Tom Hanks called out the “multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs.”
Look at this shit. This is illegal as fuck. Imagine being a doctor and some RFK-type podcaster uses your name, face and voice to promote some hack cure and destroys your reputation.
And they ASKED Johansson and she said no and they still did it. Fuckin AI motherfuckers. No shame
Rape culture type shit
The amount of money these companies have is disproportionate to the amount of punishment they receive when they break a law. People look at the victim and think why should she get billions (which would be a truly proportional punishment) just for them using a voice that sounds like hers. Okay fine. Then give her a commensurate amount and put the rest into a legal defense fund to help others who were harmed. But either way, the company should be proportionately punished to deter them or others from doing same again.
Implying Sam Altman has shame is a hilarious concept.
That doctor thing has already happened. I saw a recent one thats basically exactly what youre describing but i cant recall his name to find it again
Her voice is not really unique in anyway nor are her looks. While she may not use this as a cudgel against anyone who looks like or sounds like her other artists will.
While I am not opposed to protections for all people, I am opposed to just the wealthy getting this privilege through trademark.
We’ve already seen dead actors being brought back through AI usage, I think Val Kilmer was one of them. She might not have the most unique looks but even I can recognize her; someone stealing her likeness to make sales is very possible and would have huge repercussions, especially with how culty her base can be.
Ultimately it should be thoroughly illegal if someone hasn’t opted into it and the legal battle should be telling the people who used the likeness should be told to go fuck themselves.
There is a lot going on here to be honest and you brought some additional complexity into it by bringing up a dead person.
First, she doesn’t need trademark to sue companies for using unauthorized statements or pictures/video of her even if it is AI generated. This is called the right of publicity.
California has a law on the books that addresses your concerns around death and it is a better solution than trying to shoehorn trademark into this problem. I don’t necessarily agree with posthumous protection myself, but it is a better way to accomplish a goal.
Taylor Swift in particular has had thousands of pornographic pictures generated of her, which is fucked up.
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Yeah this is one of those ones like:
She’s not wrong, but also, she can get bent.
It does however set a precedent for other celebrities and people going forward so I’m kinda with her on this one. If there’s one person who can make a stink about this and have it matter, it’s probably her.
It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.
But I guess you take what you can get.
It does however set a precedent for other celebrities and people going forward
The precedent is “you need to jump through a series of legal hoops and build up a legal army in order to secure what was already supposed to be yours to begin with”.
It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.
It wouldn’t matter, because we’re talking about an entrenched legal precedent not a likeability contest.
In some sense, it begins to feel like all that sovereign citizenship bullshit. People being fed this narrative that you have to perform an elaborate, esoteric legal dance in order to have your humanity recognized by the state bureaucracy. It creates the (false) impression that there’s One Neat Trick to having your civil rights acknowledged and respected, and you just need to be savvy enough to speak the magic words and perform the ritual dance. In truth, you’re in a boxing match with a gorilla.
ABAB includes Taylor Swift.
Fuck all of these artists keeping ticketmaster alive.
I don’t want to live in this universe anymore.
Seen somewhere around here
So, we’re gonna need exact data to make sure we don’t accidentally duplicate any of that trademarked body. 😐😐😐
I read files as flies and it also made perfect sense to me.
Her real voice, or the auto-tuned one?
So… now potential clones in the future never get a chance to be successful?
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I think the problem is at the other end: the ads.
And platforms.
Some AI ad of Tom Hanks peddling a supplement, or a sexy ad of AI Taylor Swift, shouldn’t be distributed en masse in the first place, just because an algorithm or ad engine picked it up as engagement bait. It’s insane! There is nothing normal about it, and its about time we stop pretending the screwed up platforms profiting off this stuff are “free speech” and acceptable.
…Because scammers are always gonna scam. But they can only do this because the platforms are pourinf fuel on the fire.
Correct me if im wrong, but this may be a good idea. Between this and the OpenAI v ScarJo lawsuit a few years back, if Swift suceedes in trademarking herself, it may make it easier for others to do so as well.
I see the fallout being a ton of artists and celebrities following suit, eventually the barrier of legal paperwork/fees getting low enough that Youtube personalities and small time artists can also trademark themselves.
If enough people also went out of their way to legally protect their image, AI companies would be walking into a litigation minefield as they cant reasonably know how many people filed with the trademark offices. The easiest solution is to not let deepfake voices or images be too real, if they are they risk getting sued by some random actor.
It stinks that inorder to potentially set precisent to make AI less toxic, a billionair has to go to bat first, but I dont think im going to add this to my list of valid complaints about her.
Most people don’t have unique enough voices for this to make sense
Why would anyone bother? Once around wasn’t punishment enough?
