In addition to moving away from marketing directly to children, the reason a lot of fast foot restaurants are rebranding to look like grey cubes is to make the buildings more generic and therefore more valuable as commercial real estate.
We’ve all seen the local Mexican restaurant that definitely used to be a Pizza Hut. This is to avoid that.
That sounds like the commercial real estate version of cancer to me, but I’m no expert in that field. I can see you’re right, though. It’s up there with motel art and off-white walls.
McDonald’s specifically is famously a real estate company that happens to serve burgers on the side. The corporation owns all of the land that its franchises are sitting on, so they can park a restaurant on it and sell it for a profit after the land appreciates in value.
In addition to moving away from marketing directly to children, the reason a lot of fast foot restaurants are rebranding to look like grey cubes is to make the buildings more generic and therefore more valuable as commercial real estate.
We’ve all seen the local Mexican restaurant that definitely used to be a Pizza Hut. This is to avoid that.
That sounds like the commercial real estate version of cancer to me, but I’m no expert in that field. I can see you’re right, though. It’s up there with motel art and off-white walls.
McDonald’s specifically is famously a real estate company that happens to serve burgers on the side. The corporation owns all of the land that its franchises are sitting on, so they can park a restaurant on it and sell it for a profit after the land appreciates in value.
https://www.youtube.com/watch?v=kJVj3vp-lho
That, and they want customers GONE. Eating in take space. People who come, get food, and leave are their favorites because it increases throughput.