This is a story that’s been rotating through the media since ChatGPT first released.
I have an unpopular opinion about this headline after seeing the media cycle repeatedly downplay/ignore what Alphabet has been doing in response to OpenAI: Google the search engine is not in direct competition with ChatGPT, but Gemini is, and Alphabet is smart to keep simpler/time-tested search functionality central to Google rather than react strongly and scrap the keyword-based search bar that users understand are comfortable using - especially older users, but I think most people are starting to discover they have a use for both search and LLM chats.
I think there are two product categories here, which first looked like they were going to converge in 2022-2024, but which are now slowly changing course as customers start to comprehend how both are necessary for different purposes.
When I make chats in ChatGPT or Gemini or Claude etc, I am starting to plan them longitudinally so that I can use them over and over for a specific project or query type.
When I turn to a search bar, it’s because I really want a proxy for a specific website or between me and whatever weird site has the answer to my specific question. It’s not that I want discussion and a chat about it, I just want Google’s card-like results with a website index I can read instead of that website’s stylized, animated web design on top or popups or malware.
Every time I get sucked into a chat with Bing CoPilot(ChatGPT) when I really only had a web search query, I regret wasting my time talking to the LLM. Almost as a reflex, I’ve started avoiding it for most things now.
I recently listened to Paul Frazee talk about Bluesky on the Software Engineering Radio podcast and it struck me that one thing they got right was looking at social media like a search engine looks at the web, instead of like a centralized platform(Facebook) and instead of like a federated network of platforms(fediverse).
If your feed is understood to be just the search results you see, then users can understand that their algorithm is something they need to work on in the same vein that they change their search parameters on Google or Bing or other search engines.