• Squizzy@lemmy.world
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    3 hours ago

    They are good but there is no easticity for me, the price increasing just makes me unsubscribe

  • givesomefucks@lemmy.world
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    14 hours ago

    If Streamers were smart, they’d lock pricing and change it for new signups.

    Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

    Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up

    • Photonic@lemmy.world
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      13 hours ago

      It’s not like they don’t know what they’re doing. They studied all kinds of business strategies diurig their “International business studies” or whatever the fuck they did. The C-suite simply doesn’t care about long term retention, they want their bonuses for this year and the next. They know perfectly well they will be replaced in a few years time anyway, whether it’s because profits are not increasing as much as the shareholders want or whether the profits have gone up because of price raises, but down again because customers left.

      But in the second scenario they will get a whole lot more bonuses than in the first. So this is what consumers get: enshittification.

    • vladmech@lemmy.world
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      14 hours ago

      That’s what Dropout does, and while I’m not likely to cancel anyway because I love their content, I’m even less likely knowing if I left and came back not would be on the higher sub price

      • givesomefucks@lemmy.world
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        13 hours ago

        I did not know that, but I just signed up a little over a month ago.

        But yeah, even if I run out of their backlog, I’m probably going to keep that active anyways

        Super weird it’s basically College Humor legally, but they’re doing a really good job.

    • Grimy@lemmy.world
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      13 hours ago

      It’s a 2$ increase from 13$ to 15$. I feel like most people don’t care and it’s more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.

      • Encrypt-Keeper@lemmy.world
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        11 hours ago

        It’s also included in the Apple one subscription that comes with Apple News, Apple Music, iCloud storage, etc. people might cancel their subscription to one of those, but not want to lose the others.

    • ch00f@lemmy.world
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      13 hours ago

      The problem is that everyone who wants a subscription probably already has one. New customers aren’t born fast enough to keep up with line go up.

    • ryper@lemmy.ca
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      13 hours ago

      Most streamers at least have annual subscriptions at a discount. Netflix is month-to-month only, which is just asking for churn.

      • ninja@lemmy.world
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        13 hours ago

        This is what they do instead. The long term agreement discount encourages people to stay subscribed rather than discouraging people from (re)starting a subscription.

        • Tanoh@lemmy.world
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          11 hours ago

          Payment processors take a cut of every transaction, so it is better for the provider too. And if they are small, not applicable to Netflix, it is nice to have a baseline of income every year.

    • dudeface@lemmy.world
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      14 hours ago

      That sounds like terrible economics when you have hundreds of millions of customers who will likely just accept it

      • pdxfed@lemmy.world
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        14 hours ago

        The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.

        Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won’t be defection assumes near monopoly–which the US has permitted largely for the last 4 decades.

        Cell phone companies made it super easy to leave by only offering good discounts to new customers.

          • givesomefucks@lemmy.world
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            13 hours ago

            Jesus…

            This is a couple years old but:

            Shares of Netflix closed down more than 35% Wednesday after the streamer reported earnings Tuesday evening that showed it lost subscribers for the first time in more than 10 years.

            https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html

            The product is the stock price.

            Amount of subscribers effects stock price.

            They raise price as a reaction to not meeting aubscriber goals.

            Which is a short term fix that needs to be done over and over again.

      • givesomefucks@lemmy.world
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        13 hours ago

        Then you don’t understand why long term reliable customers are better than intermittent ones…

        Which means you don’t know anything else about business, and are just going off vibes

        • Blue_Morpho@lemmy.world
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          13 hours ago

          I’m sure they tested it and found that enough customers would stay to make it profitable.

          Consumers, especially Apple users, accept higher prices. It’s baffling to me but true.

          In 2014, Netflix was $8/month. It’s now 12 years later and Netflix is $20/month.

        • dudeface@lemmy.world
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          13 hours ago

          You said basically nothing that counters anything I said

          Enjoy getting back to high school

  • AeronMelon@lemmy.world
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    14 hours ago

    The irony of the company world-famous for being over-priced having the streaming service which most justifies a price increase.

    • blitzen@lemmy.ca
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      12 hours ago

      Agreed, it has been somewhat underpriced. But I also generally prefer my plex setup, and have only had Apple One for classical music, Friday night MLB games, and F1.

      Strongly considered and almost cancelled Apple One this morning, but figured I’d hang on until the end of baseball and formula 1 seasons. This price jump changed my mind, and now cancelled.