WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule.

WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.

The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.

But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.

    • TheTechnician27@lemmy.worldEnglish
      6·
      8時間前

      Categorically, yes, but that doesn’t change the US needing to get these dyes out of its foods yesterday. Within the health catastrophe Trump, RFK Jr., their followers, etc. are creating, I’ll gladly take and ride this one point we can apparently all agree on that these dyes serve no good purpose and need to go.

      Edit: And I wouldn’t even stipulate “if you eat it regularly”. It’s enriched with a token amount of Vitamins and minerals of course, but that’s practically a participation trophy for cereals (seriously, the micronutrient profile is fucking pathetic); everything else about it is utter trash, and it’s terrible for you from the jump.

      • blackbelt352@lemmy.world
        4·
        7時間前

        Removing dyes from overly sugary cereals is rearranging deckchairs on the titanic. Its completely missing the point of what makes these foods bad for you.

      • Zidane@lemmy.ca
        1·
        5時間前

        Now we just need everyone to stop putting paprika into fucking everything for color (I’m allergic, not to color but paprika)

      • darkdemize@sh.itjust.works
        2·
        7時間前

        I won’t begrudge someone who eats a bowl of cereal occasionally as a treat any more than I would someone who has an occasional bowl of ice cream. Both are OK in moderation but not great if you’re eating it everyday. And yes, I’ll take an improvement vs doing nothing, but no one should be fooling themselves that this change makes sugary cereals ok for daily consumption.