WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule.

WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.

The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.

But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.

  • darkdemize@sh.itjust.works
    2·
    7 hours ago

    I won’t begrudge someone who eats a bowl of cereal occasionally as a treat any more than I would someone who has an occasional bowl of ice cream. Both are OK in moderation but not great if you’re eating it everyday. And yes, I’ll take an improvement vs doing nothing, but no one should be fooling themselves that this change makes sugary cereals ok for daily consumption.