cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

  • nullroot@lemmy.world
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    4 hours ago

    Hilariously, the example cited in the article doesn’t seem to actually count towards steams ai policy. Sweeney, you’re just so very full of shit.

  • Soup@lemmy.world
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    3 days ago

    Super strong “If I told you who I really was you’d never have slept with me!” energy.

    It’s called consent. If people wouldn’t want to engage with the content unless they were misled in some way then that amounts to manipulation and a violation of trust. Looks like Epic Games just told the whole world that they would lie to their customers if they felt like the truth would give them too much choice.

    Fuck ‘em.

  • Teratologique@lemmy.blahaj.zone
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    2 days ago

    Indie games like Stardew Valley and Undertale don’t need generative AI, skill issue much?

    What next, it’s “irresponsible” to mention the system requirements because people won’t buy games that are too advanced for their device, which is depriving devs of sales?

    Maybe being anti-consumer isn’t the best strategy to bring those “consumer” things to your marketplace, Tim.

  • Kirp123@lemmy.world
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    4 days ago

    Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.

      • Snot Flickerman@lemmy.blahaj.zone
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        4 days ago

        Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.

        I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.

      • Omega_Jimes@lemmy.ca
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        4 days ago

        I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.

        I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be

  • cley_faye@lemmy.world
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    3 days ago

    “Oh no, informing people allows them to decide for themselves, we can’t have that! I, sweeney whiney, must protect the world from informed decisions!”

    • Tim Sweeney, wearing is burger king cardboard crown screaming in front of his mirror alone.
  • Toga77@lemmy.world
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    3 days ago

    It’s really irresponsible for Tim Sweeney to be a such a fucking moron but he hasn’t stopped that yet.

  • binux@sh.itjust.works
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    4 days ago

    Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on

  • tabular@lemmy.world
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    4 days ago

    “We must do X at any cost to the user because others will do it and get the money”

    This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.

    Maybe the irresponsibility is in ourselves for giving those game companies money.

    • Quazatron@lemmy.world
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      4 days ago

      I’ve done my part and closed my account. Those freebies were nice, but I’m not supporting that wanker.

  • tabular@lemmy.world
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    4 days ago

    “Think of the game-devs needing to make money” says a fat cat talking about a tool forged from game-dev’s labour without compensation and disregarding any social contracts (i.e. copyleft software licenses).