I just bought a little beef jerky. Haven’t had any in quite a while. It was supposed to be spicy. What I got was something sweet, rubbery and gummy, with barely a hint of heat. (In the US) W.t.f.
When I was a kid, jerky was dry AF, thin, salty, tooth-rippingly tough sometimes, never sweet unless you specifically got a teryaki flavor or something. If you wanted spicy, it was covered in pepper and your mouth would be on fire after just a couple pieces. It was awesome.
Now it’s sugary and chewy. Why people gotta put sugar on everything? Can’t find that dry, thin, peppery stuff anywhere.
What food of yours has disappeared or been wrecked in order to appeal to more people?
I must second the disappointment that is modern jerky. I loved how a piece used to take a long time to chew.
For me it’s been kutchup. I don’t remember it being so sweet. It used to be tangy and salty. I stopped buying and using it about two decades ago and recently tried making an old family recipe. It came out rather sweet. Definitely not how i remember. Went looking for a sugar free version of katchup and got tricked. The suger free katchup was loaded with artificial sweetener. Had to make the katchup from scratch in the end. Why is suger in everything now?
That can also be an age thing. Sweet things can taste more overly sweet as an adult, especially if you’ve been removing sweet things from other parts of your life.
Ya, looking into the history of katchup I’m inclined to agree. It likely is more an age thing.
I did find the Primal Kitchen ketchup seemed what i have been looking for. I’m going to see if i can get a bottle in the near future.
Sugar has always been in ketchup, but if you want a big improvement get ketchup with real sugar and not HFCS. Simply Heinz is my go-to.