Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
Not quite. French wine was diverse, with different regions producing the type of wine they did best.
California came along with marketing and convinced everyone wine should all be a heavy oaky drink that overpowers your food. They turned wine into McDonalds where it all tastes the same. Pretty sure Cali vineyards are owned by insanely wealthy people. Wine is just marketing now, people don’t want diversity, the want a big mac in every bottle.
You can pour cheap, bad wine into an expensive looking bottle and people will like it more. Marketing is pretty much all wine has going for it.