You have to design around stupid, because this is the real world. People can only expected to be rational sometimes, and in aggregate, you need systems that expect people to take whatever is the most obvious or easy choice available to them, whether it’s actually a good idea or not.
Punishing drunk drivers is well-deserved, but as long as car-dependent infrastructure encourages drunk driving, it is considerably more difficult to actually decrease the rate of it. Taking a taxi is expensive and being a DD is no fun, so people take stupid risks. If you know you can take public transit home, there’s no reason to take such a risk at all.
It kind of screams co-opting by the fossil fuel industry, doesn’t it. Just like all of the efforts to make Alberta tar sands oil sound environmentally friendly, by pointing to the strong regulatory environment. Rather than focus on what will actually improve things the most, they want something that keeps them in business
You could argue that for major languages, where the translations would drive revenue, they should prefer to hire people to do the translations from within the target market - it would create some amount of economic opportunity rather than just being another way for the developed countries to suck up money on services from developing ones in particular.