The new X logo has started replacing the blue bird on the web.

Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

  • hellishharlot@lemmy.world
    33·
    2 years ago

    I’ve never been more sure of my decision to move to the fediverse. Y’all still on Twitter should go make a mastodon account

    • brothershamus@kbin.social
      5·
      2 years ago

      Is there a recognized excellent guide for non-techy-people-moving-from-twitter-to-mastodon?

      I don’t twit, but I can see how it would still baffle the average user.

      • loobkoob@kbin.social
        3·
        2 years ago

        I don’t know about guides, but I do agree it can be a little confusing. Trying to work out what instances are and which one you should join is difficult until you understand the concept and a little about how the tech works - it’s the same with the threadiverse. Realising it’s like email domains is what made it click for me.

        And if you personally ever decide to get into Mastodon: you’re on kbin already, which federates with Mastodon and has support for microblogging, so you don’t even need to do anything new - you just need to start using that functionality on kbin!

        • brothershamus@kbin.social
          2·
          2 years ago

          Yeah I just know a lot of people who barely understand passwords, and moving to a new platform that isn’t exactly the same is going to be a frustrating exercise which ends in them staying on the old platform. It needs to look, act, and feel like twitter in all the ways they’re used to for it to carry the largest group of non-savvy users.

          And remember they don’t read manuals or FAQs or anything, so . . maybe a viral tiktok or youtube something, I dunno.

  • Roundcat@kbin.social
    29·
    2 years ago

    And yet every journalist, youtuber, podcaster or creator complaining about it will do everything in their power to find an excuse not to leave.

  • dowath@kbin.social
    27·
    2 years ago

    The twitter branding was one of the few things actually going for it. Oh look a cute birdie, oh look the house is a birdhouse! GET IT!

    Now it’s, an X? A meaningless X? With a birdhouse home icon and bird-related words everywhere?

    • muse@kbin.social
      13·
      2 years ago

      It looks close enough like a swastika that he can sell merch easier to his fanbase. Armband sales are gonna go through the roof

    • Ragnell@kbin.social
      8·
      2 years ago

      He killed the blue canary in the outlet by the light switch. Where is the birdhouse in our soul now?

  • givesomefucks@lemmy.world
    26·
    2 years ago

    Couldn’t even pay for the new logo…

    Twitter replaced the logo after Musk requested for people to post logo submissions and that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Musk then pinned a tweet featuring a video created by a Twitter user named Sawyer Merritt and changed his own profile photo to the new X logo. Musk did note that the new X logo is an “interim” one, so it could be replaced at a later stage.

    • Midnitte@kbin.social
      3·
      2 years ago

      No doubt infringement issues there - I’ve seen similar existing logos online, not to mention very old ones like X11.

    • ombremad@kbin.social
      3·
      2 years ago

      What’s even funnier is that anyone pretending to be the creator of the logo is a liar. (It is a scammer’s website, after all.)

      It’s a symbol that’s part of the “mathematical alphanumerical symbols” subset of Unicode since ~2001: 𝕏, also known as Mathematical Double-Struck Capital X (U+1D54F).

  • roguetrick@kbin.social
    25·
    2 years ago

    What, is he trying to ensure his new product is entirely branded as “shit”? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.

  • ChaosOnion@kbin.social
    14·
    2 years ago

    He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.

    • elbowdrop@lemmy.world
      3·
      2 years ago

      It’s not a far stretch to assume that he is tanking twitt…X on purpose. Probably because he is a spoiled brat and someone made fun of him too much on Twitter.

      • brothershamus@kbin.social
        1·
        2 years ago

        Except that it goes directly against his “give me money because I’m a genius” thing that he’s done everything to cultivate. To deliberately attack his standing with SpaceX and Tesla, et. al., by spending 45 Billion to explode a social media juggernaut is beyond insane.

  • Staark@kbin.social
    11·
    2 years ago

    Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?

  • TingoTenga@kbin.social
    10·
    2 years ago

    I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.

  • Xeelee@kbin.social
    7·
    2 years ago

    Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.