Another example of a brand blowing up the one thing people remember them for just to save a few percentage points. Another brilliant decision out of the Business School minds.
Banana peels haven’t actually been slippery since the Gros Michel stopped being sold, but it’s still part of the brand. Rice Krispies’ target market turns over every couple of years and won’t know any better.
Brand is all this product ever had to sell you. It’s a food-shaped object marketed to negligent parents. It really does not matter what is in the box.
Another example of a brand blowing up the one thing people remember them for just to save a few percentage points. Another brilliant decision out of the Business School minds.
Banana peels haven’t actually been slippery since the Gros Michel stopped being sold, but it’s still part of the brand. Rice Krispies’ target market turns over every couple of years and won’t know any better.
Brand is all this product ever had to sell you. It’s a food-shaped object marketed to negligent parents. It really does not matter what is in the box.