Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.


As a US emigrant, every time I go back to the US the first thing I buy is Pop Tarts because it’s the hardest thing to get outside the US, and is the thing I miss the most. And it’s years between. And every time it’s significantly worse than the last time. It’s not just your imagination - the quality loss is not just noticeable but STAGGERING.
It’s also because they’re shit. I loved them once, too. They were shit then, too. I just didn’t realize how shit this shit was because of the sugar high. Every few years you just cone more to your senses. Shitty chemical sugar foods are worse than any drug.
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Woah woah woah. What are you thinking? We need all the pop tart revenue we can get. The line doesn’t keep going up all by itself!
You have your priorities, others have theirs…
People in the UK are saying it about Cadbury too. :(
Kinder chocolate is still safe. Hershey’s been dead since 2006. Kitkats died (for me) when they removed the foil barrier, sad moment for chocolate lovers everywhere.
Fortunately and unexpected Milano Cookies are really good and have replaced Kinder Buenos because they’ve gotten too sweet.
I think I’ve hit my mid 30’s dark chocolate phase because dark chocolate is delicious.
They got bought by an American company, so naturally the suck followed. Sale should’ve been stopped.
That explains a lot. I used to live the raspberry ones so much and couldn’t wait to share them with my two girls.
All I got was, “Dad, these suck.”
So I tried one and was just baffled. It did suck. I chalked it up to my taste buds changing, but this makes much more sense.
Chocolate has gotten worse and worse too.
I’m fairly certain they stopped using actual ingredients and make all the flavors exclusively with artificial flavors now. Everything tastes like the same corn syrupy artificially flavored trash. The flavors used to actually be differentiated and taste like something besides sweetened chemical disaster.
I tried a twinkie for the first time in ages and maybe it is just a rose‑tinted memory but I swear they tasted better when I was a kid. It was really dry and the filling barely had any flavor. It was just greasy.
Cosmic brownies and oatmeal cream pies… Not good now either.