Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.
Pop tarts are infinitely shittier than they were even 5 years ago, it’s not just you. I bought one pack last year and never will again. They are trash crackers that feel like some bean counter went “yep still frosted on top, filling in the middle, good to go”. Now they are trying to sell “super stuffed” variants too that still don’t meet the old standards. Fuck poptarts.
Trash.
Ever since Pop Tarts started going down the shitter I’ve been saying they’d make a fortune if they did their own version of the Double Stuf Oreo aka just sell Pop Tarts with an actual amount of filling with measurable thickness rather than a thin sheen. Now by the time they’ve gotten around to it, they’re still a bastardized shrinkflation shadow of their former selves, and the flavors they chose for them look utterly unappealing on the box to boot.
Same way with hot pockets, you can’t drip any hot sauce or grease on your face because there’s almost nothing in them. These days I make my snacks.