WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule.

WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.

The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.

But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.

  • Couldbealeotard@lemmy.worldEnglish
    1·
    7 hours ago

    Here’s a crazy idea: we don’t need cereal with crazy colours. “Froot Loops” could be the colour of grains and no one would suffer because of it.