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You’re not gonna believe this, but it’s the highest number before going to the next place in base ten.
Retailers learned decades ago that marking a price at at 39.99 gets much more sales than selling it for $40. It’s basically textbook chapter one of psyop capitalism.
Jokes on them, I always round up to the next full dollar mentally.
This is not an American thing, this is worldwide.
German grocery story prices, notice the nines: https://youtu.be/59P0dNM_bn4?t=132
Japanese grocery store prices, notice the nines: https://youtu.be/ucjgSc4Kj7o?t=62
Brazil grocery store prices, notice the nines: https://youtu.be/nIMrEI59w4U?t=107



