A software developer made a Chrome and Firefox extension called Knockoff that automatically hides, grays out, or filters products from sketchy brands on Amazon, which highlights just how many shady brands are on the platform and how commonly they show up on searches for basic items.
The only problem is that “knock off” brands are the only ones making products in at least some instances that used to be filled by the “brand names”.
This is the result of globalizing manufacturing. Eventually the brands that could pay for advertising stopped making things, and the void was filled by these “knock offs” (I don’t care for that term as it was applied in this article. These aren’t fake designer hand bags, they’re just products that don’t have a recognized brand name).
The correct industry term is white label products.
Which 14 product listings are left after that
This is stupid. There are lots of great products from sellers without an established “brand”
Unless you know what you look for, choosing the white label products from Amazon can be risky. For someone like me with extensove experience working with China I can usually tell what is crap and what is good enough, but the average person might take postings at face value or choose a category of product that is high risk of causing harm (e.g. I won’t buy any no name plastic or rubber items that come in contact with food)
I would live if the extension just blocked Amazon and directed you to actual company websites when you go to add a product to cart.
That would be great, except it seems that most companies are actively discouraging you from using their website, as it’s easier for them to list through Amazon. Recent experience was the product on the website was higher prices, slower shipping and a restocking fee if you need to return. Amazon? Next day, ‘free shipping’ and easy returns.
Not sure unless the place exists locally and you can go in store and actually buy something (that’s becoming rare as well), that there is a better way except to not buy anything in general.
I think there are browser extensions and add-ons out there that plug in alternative storefronts you can buy from when looking up an item on Amazon, but you’d have to dig them up. I don’t recall any of the names, I just know I’ve read about them.
I’ve ordered products from some of the brands specifically mentioned, and the quality to price is often great.
Would I buy anything with a battery or an internet connection from them? Probably not. But are many things fine, and likely produced in the same sweat shops as household name brands.
It seems like a stretch to automatically hide every temu-esk brand… The brands themselves don’t even attempt to hide what they are.
The next level is getting it straight from AliExpress, skipping the 25% Bezos Yacht tax.




