Zuckerberg doesn’t really want ruthless efficiency. He wants ruthless control.
One gets productivity from happy, well-cared-for workers. Like Bezos, he tries to micromanage them instead.
Frickin AI idiocy. Makes me miss the even more idiotic “metaverse”.
It…
Well, it’s not just about “too much ruthless efficiency.”
Zuckerburg fired a lot of brainpower in their ML divisions. He torched their landmark in the “AI” landscape, THE thing that literally set the standard for open weights LLMs (Llama), and hired a bunch of Tech Bro narcissists in their place, because he’s doesn’t have the first clue about how LLMs work, nor how important Llama and its wake is.
They were on track to be at the center of open weights LLMs, setting the standard for the whole world, but Zuck, and only Zuck, blew it up because he is an ignorant coward. He ran, like he does from every bandwagon he jumps on at the first bump.
Meta still develops PyTorch and a few non-text models openly, but we’ll see how long that lasts.
Aside: I’m sick of everyone pretending like these ultra-wealthy industry runners are somehow geniuses. Like Bezos swallowing the “space datacenter” scam whole, Google’s leadership consciously sabotaging their core product, or gestures at Elon Musk’s Twitter page.
They’re making terrible choices. They clearly do not have the scientific/technical background to make them. Their decisions aren’t “hard” like the headlines make it out to be; even for their own pure self interest, they’re irrational.
Simple, they’re oligarchs that made their wealth off the tech industry, and that’s about their only exposure to any actual engineering - owning the building and wanting to own the people.
Talk about a drain on society.
“Mark Zuckerberg is realizing there’s a limit to ruthless efficiency”.
Cost cutting is not synonymous with efficiency. It’s sad that a business focused magazine doesn’t see through the bullshit.
- Losing 70+ billion on the failed VR experiment and laying off workers related to VR has zero to do with efficiency. It’s just stopping losses without having any other positive effects. No efficiency gain here because the whole thing is mothballed.
- Putting AI bros in decision making positions and demoting highly payed engineers who actually know how the platform works to AI training babysitters: Not very efficient so far because the fuck ups are getting costly quickly.
There is more, but why should I give a fuck about Meta. Let this dumpster fire burn.
Good. Carry on.
Enshitification in real time

Break it up like Ma Bell.
https://upload.wikimedia.org/wikipedia/commons/thumb/9/98/Bell_Breakup_and_Remergers.png/1280px-Bell_Breakup_and_Remergers.png That did not work out very well.



