We call this Mr Mackey Syndrome, mmm’kay

I can see that if you had never seen the commercials in the 70’s and early 80’s when the old fossil was still alive. They ran him in the commercials for some time after he died.

When kia redesigned the logo I thought it was a new car brand with a K and backwards N. When I realized it was kia I can only think about how bad that logo is, not that the old one was any better.