Jesus Christ, whoever wrote this “article” has no idea what they’re talking about. The researchers achieved sub-zero temperatures with a solid refrigerant, which is impressive. It has however absolutely nothing to do with climate change, because the heat still has to go somewhere. And the point that gas refrigerants are horrible greenhouse gases is not generally true anymore. Most new systems use gases as refrigerants that have equal or less impact on the atmosphere than co2 if they’re released into the atmosphere. And that only happens if the loop is damaged, under normal operation it should stay sealed.

One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

In light of this, this advertising campaign from coca cola feels like a desperate move to me.