How do these companies come to that conclusion? I think most people start to smell after only 24 or 48 hours max so how do these companies get 72 hours out of their testing?
Im assuming they’re fudging their numbers but at what point does it become false advertisement?
“Im assuming they’re fudging their numbers”
yup.
“at what point does it become false advertisement?”
liability/conviction.
First there was the 12h deo !!!
Then magically the same was 24, 48 and eventually 72?!
There was a backlash against that 72 hours in some countries like do you even shower bro?
Soon 1 month smell free!1!!
If I had to guess, someone in Marketing noticed that the 48-hour protection sold better than the 24-hour protection, so they decided to put 72-hour on the label
Who isn’t using deodorant daily?
I only need/want about 18 or 20 hours tops and they sometimes can’t manage that.
deodorant is also not antiperspirant. the old school Arrid brand I could go days, old spice deodorant is 1 day tops. anything powder and not gel stick is usually best.