What’s with the “hurr durr protein” thing, lately, anyway?)
Health fad being hugely exacerbated by RFK Jr.'s HHS as well as corporations taking advantage and further perpetuating the fad by slapping “high-protein” onto foods that are genuinely fucking terrible for you. (Edit: I like to call this “proteinwashing”.)
The RDA for protein is 0.8–1.0 g per kilogram of body weight. (Notably, RFK just upped it to 1.2 to 1.6 g, so if you’re using that figure, you’re using RFK’s new, vastly overinflated figure.) If you’re on a Western pattern diet like most Americans are, you’re basically guaranteed to be getting enough protein unless you’re bulking.
In addition to a corporate cash grab and a component in a far-right culture war against vegetarians and vegans, it’s also a distraction from how woefully deficient a Western pattern diet is in things like fiber – which only roughly 5% of Americans get enough of in their diets.
I knew it wasn’t important for most of us Americans to get more protein, but I’ve been seeing “high protein” stuff being shoveled lately. It confused me. Thanks for the explanation.
I’m not sold on the effect MAHA is having on this. I see many many left/center-left/center sorts of folks on the protein craze just from normie socials like Instagram. My wife’s Instagram is shoving high protein products, meal prep recipes, etc. at her non-stop and she occupies a very left part of the normie internet. I’m sure MAHA’s influence is non-zero but I think protein is simply the new matcha.
Yes we did buy 500g of expensive ass matcha from Kyoto and no we have not used more than 10g yet, almost a year later. /sigh
Corporations gonna lie for profit (and exploit the zeitgeist. What’s with the “hurr durr protein” thing, lately, anyway?)
Health fad being hugely exacerbated by RFK Jr.'s HHS as well as corporations taking advantage and further perpetuating the fad by slapping “high-protein” onto foods that are genuinely fucking terrible for you. (Edit: I like to call this “proteinwashing”.)
The RDA for protein is 0.8–1.0 g per kilogram of body weight. (Notably, RFK just upped it to 1.2 to 1.6 g, so if you’re using that figure, you’re using RFK’s new, vastly overinflated figure.) If you’re on a Western pattern diet like most Americans are, you’re basically guaranteed to be getting enough protein unless you’re bulking.
In addition to a corporate cash grab and a component in a far-right culture war against vegetarians and vegans, it’s also a distraction from how woefully deficient a Western pattern diet is in things like fiber – which only roughly 5% of Americans get enough of in their diets.
TL;DR: Protein is what plants crave.
I knew it wasn’t important for most of us Americans to get more protein, but I’ve been seeing “high protein” stuff being shoveled lately. It confused me. Thanks for the explanation.
I’m not sold on the effect MAHA is having on this. I see many many left/center-left/center sorts of folks on the protein craze just from normie socials like Instagram. My wife’s Instagram is shoving high protein products, meal prep recipes, etc. at her non-stop and she occupies a very left part of the normie internet. I’m sure MAHA’s influence is non-zero but I think protein is simply the new matcha.
Yes we did buy 500g of expensive ass matcha from Kyoto and no we have not used more than 10g yet, almost a year later. /sigh