When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.
He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.
“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.



There’s that old theory by Sam Vimes about how expensive poverty is, told through the example of two pairs of boots. Once we can’t afford anything that lasts, we will be stuck only with things that don’t and the trap door of economic poverty shuts.
Business, particularly capitalist run businesses, will reduce costs internally once market share stabilizes and expansion is not cost effective. Part of those internal ‘efficiencies’ is lowering the quality of the product or service to its minimum sellable quality (aka enshitification). When they have an effective monopoly, there is no choice but to spend too much for too little and all our money goes to the very basics of survival, without regard to quality of life, and only for the duration of our utility to the economy, ie our most productive years.
We are being bled, pressed, tricked and shamed into complete dependency, aka slavery, by people who have zero empathy and care only for their own interests. It is a war being waged against us, made possible because we’re constantly distracted from seeing it for what it is.