It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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That’s because they’re putting dumb shit in. We have the technology for example to -
Have high beams shine around other cars. (Regulators actually fucked this up)
Put all the speed and other needed information on the windshield.
Put a thermal image on the windshield so you can see the road as if it were daylight.
Use “fly by wire” controls instead of the same control scheme as a Model T.
And quite a bit more. But no instead we have the world’s worst mix of UI/UX and software in an attempt to save money and sell data.