Unity well and truly thought everyone would just roll over on this, and oh boy, were they wrong. They didn’t at all learn from the Wizards of the Coast debacle at the beginning of the year.

I didn’t realize until now that unity’s CEO was CEO of EA. Making a lot more sense now why unity would make such a bone headed decision

Riccitiello returned to EA to serve as CEO from February 2007 to March 2013,when the board of directors accepted his resignation because of the company’s financial performance. Following EA, he worked as an advisor to startup companies and became an early investor in Oculus VR.