My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.
If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”
Energy wise it’s a wash whether it’s concentrated or not. Concentrated requires reducing it which is just boiling it down (under a vacuum apparently to reduce temps needed), and then freezing during transportation. Non-concentrated weighs more so more energy for transportation and more packaging, and still needs cooling. So they come out comparable afaik.
My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.
If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”
Energy wise it’s a wash whether it’s concentrated or not. Concentrated requires reducing it which is just boiling it down (under a vacuum apparently to reduce temps needed), and then freezing during transportation. Non-concentrated weighs more so more energy for transportation and more packaging, and still needs cooling. So they come out comparable afaik.