I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
Remember a few years back when all new companies were just normal words with (all/most of) the vowels removed?
It’s all fads. Creativity requires more risk than the current environment is willing to accept. So you just do whatever everyone else is doing and call it revolutionary anyway.