You could also get factory colors “custom”. What was available at the dealership was one thing, but they had a host of other color options you could special order. Like upgrading from an AM radio to AM/FM Cassette. You just had to wait for the factory to do a run of that option before your car would get shipped. More options were a la carte and you weren’t forced into trim packages like today that are like cable tv packages - pay for a bunch of shit you don’t want to get the one or two options you do. Want AWD? Sure! But you have to take “premium sound”, floor mats, cargo separator, and exterior trim packages too.
You could also get factory colors “custom”. What was available at the dealership was one thing, but they had a host of other color options you could special order. Like upgrading from an AM radio to AM/FM Cassette. You just had to wait for the factory to do a run of that option before your car would get shipped. More options were a la carte and you weren’t forced into trim packages like today that are like cable tv packages - pay for a bunch of shit you don’t want to get the one or two options you do. Want AWD? Sure! But you have to take “premium sound”, floor mats, cargo separator, and exterior trim packages too.