BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
HA, I read the title and thought “what is going on? I love my seat warmers” - I completely overlooked the word subscription because it is absolutely absurd that there would be an ongoing cost to the consumer for a feature that provides no ongoing cost to the manufacturer.
It occurs to me that all of these feature subscription models never seem to mention maintenance. Is that correct? Like, Ford wants to make a car that will deactivate the radio and blare annoying noises at you like you’re a fucking cat if you miss a payment, BMW and Lexus are gating performance and heated seats behind subscriptions and paywalls… But all you get is access. They arent going to fix the heated seats if a coil burns out. They aren’t going to fix a spun bearing you incur while using the extra performance you paid for. They aren’t going to repair a blown transformer in the radio. So you are literally paying for nothing. I am so glad I have an '07 Mustang Convertible. If I keep it maintained and looking good, the value will skyrocket when they actually standardize all of this abusive shit.
Of course, then somehow “Cash for Clunkers” will come back and be even less “voluntary” and suddenly most cars made before ~2018 will be removed from the road and bricked.
Your 07 mustang is ICE so in the next 3 decades will lose all value.