I was reminiscing about my first interaction with an American customer I had when I had just started working (I don’t live in America, she was a tourist or something.) I worked in retail, and was taking care of a long line of customers. This American lady was at the end of the line. When she gets to me she asks to see my boss, so I head back and tell my boss a customer wants to talk to him, while I turn to some other work in the back of the store. A few minutes later my boss comes back and says the lady was upset with me and my behaviour, because I had not greeted her as she entered the store (because I was busy helping another customer.) The situation has perplexed me ever since, do all American stores employ greeters? I’m aware of the concept, how big stores like Walmart employ people to stand at the front door and greet people. But is it like that for every store in America?


In most stores, greeting is just a task that all staff are trained on. The store has to be over a certain pretty large size before that one task becomes an entire person’s job. They also fulfill other functions like giving directions that make more sense at larger stores.