Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Oh good. Then it will know I’m too broke to fly.
ETA The real joy will be when someone charts prices and notices nonwhites are disproportionately overcharged, for which Delta will be responsible during the class action lawsuit.
And saying but the algo / AI did it will be as useful as saying but that’s the fault of our sales people who get commissions.