Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • Rainbowblite@lemmy.ca
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    16 days ago

    THIS is why privacy matters. Big tech collects and sells all your data so they can use it against you. My model says your Mom is dying and you need to get there quick; oh man, you are gonna pay.

    • CalipherJones@lemmy.world
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      16 days ago

      Jesus Christ that’s really what it’s going to come down to huh. Machine men with machine hearts driven by machine money. This world is sick.