Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Please let it be stupidly implemented such that I can convince the AI to pay me to fly Delta. (IMHO, how are they even a big airline player? I give it they are a step above Spirit but that’s all they got)