Summary

Reddit CEO Steve Huffman confirmed plans to introduce a paywall this year, allowing users to create exclusive content for paid subreddits.

While free Reddit will continue, the move raises questions about compensating content creators and moderators. Reddit is also exploring monetizing user transactions within subreddits.

Additionally, the company is expanding its ad strategy, testing ads in comments and increasing contextual advertising.

These changes come as Reddit reported a Q4 2024 net income of $71 million but missed its global daily active user target.