I doubt this is going to work.
I was visiting an Asian country where alcohol ads were banned (and generally attitudes towards alcohol were negative, not like in the middle east, but still), they constantly had TV ads for a compilation album CD (this was a while ago) that prominently featured a major alcohol brand.
How many F1 cars have Benson and Hedges or Marlboro written on them now?
How many kids, teens, young adults think the Marlboro man is cool?
It works, it won’t happen overnight, but it works.
Tobacco advertising was removed from sports ages ago:
Makes no sense. Lithuania did it years ago, so advertisers advetise alcohol free versions of same drinks.
They (kinda) did this for years in the US. Hard liquor advertising was limited to adult magazines like Playboy.
Didn’t really make a difference.
